ChoiceHotels10HM01梁懿王祎仪.ppt

Establish and Conduct Business RelationshipsSITXMGTO 06A Brief Introduction of Choice Hotels International @Iris 102686024 @Nicole 102686037 NUMBERS more than 6,100 hotels 490,000 rooms 35 countries and territories 450 hotels were under construction Awards and Recognition Years “First” 1941 Create a hotel chain 1951 Offer 24-hour desk service and in-room telephones 1963 Guarantee reservations 1970 Offer 24-hour-a-day,toll-free reservations Years “First” 1981 Segment in the lodging industry Separating hotels into various brands 1983 Develop a global marketing/reservation system 1984 Offer non-smoking rooms 1995 Provide real-time access to reservation system via the Web All These Facts Belong To Main Contents History of Innovation Brands Generating Business Public Relations Values Principles Corporate Social Responsibility Choice Hotel in China A History of Innovation 1941 Seven motor court owners in Florida created Quality Courts An informal group of motels with quality standards The average room rate was $3.21 A History of Innovation 1963 Stock was sold for the first time to members and employees 1968 Headquarters were moved from Florida to Silver Spring, Maryland. Till now A History of Innovation 1972 Changed its name to Quality Inns International 1981 Divided its system into three lodging chains: Quality Royale, a luxury brand Quality Inn, three-star market Comfort Inn, a new budget franchise aimed at the two-star market A History of Innovation 1990 Renamed as Choice Hotels International (CHI) 1998 Launched its Choice Privileges rewards program A History of Innovation 2006 5,000,000 member marked on Choice Privileges rewards program Directly franchises in Austria, Belgium, the Czech Republic, France, Germany, Italy, Portugal, Spain and Switzerland 2009 launched the industrys first global iPhone application A Great Hotel Franchise Needs： A strong brand Reservations delivered Powerful marketing Collaborative support Stephen P. Joyce President, Ch