从价值视角研究蔬菜种植户价值创造——以南京市为例.pdfVIP

V-alue Creation f．or Vbgetable Farmers -In Case of Nanjing ABSTRACT hl 1 980s，natioIlal vcge油l销a∞iIl shon s叩ply hl order to alleViate tlle connictme MiIlis缸y of A面cultI鹏proposed t0 la哪Ch tlle¨Veg比如le BaSket Projcct¨iIl l 988．W池 me c0咄虬锄t adjus恤1饥t of w学etabl鹤gr0、jl，n蛐nlCtIlr锵，and COIlst孤t expansion of me Veg施bl销grown scale，togeⅡler witll incrc髂iIlg ve：getable produ舐on，it is m in例ri协ble 吲内r me眦f0姗a：tion董bDm qlmntity帕rieI：岫{d a鲥culture t0 vmuI}oriented a鲥cuh玎陀． The Vmue chain m锄ag既n饥t fbI’me puq弦∞of me Vegetable value C：haill addcd value雒d itS achiev锄ent bcc咖es a玳：、)Ir managcI]【lent modcl wIli c：h ad印ts t0 the devclopInem of new m锄a孵nent．hl me ind_ustrial Vall圮Chaillnle Vc咖ble缸mers acting笛me source of in(hls时Chaill，110w c趾we mailltain their lon争t锄l profits?How c柚we create锄d群Iill —exc懿s”砌u懿?How can、)lre make廿le f．撇efS domiIlate an adv跹tage position iIl the process of profit alloc撕0n in Vegetable iIldus仃y valuc chaill?W．e should南c惦on伍ctIDrs innuence of蠡哪e稻’value creation whi6h is me池ofⅡlis tllesis． 舢onc of血e Cllin懿e f．a珊erS d印饥血g∞irldustri懿，vc咖bl懿plaIl缸g realiz∞its Value ch抽added ValueⅡ哟u曲Val∞凹eation and it is noc鼹sa巧t0趾a1)，zeⅡle f础。娼 i玎．nuI啪ciIlg itS Value creation．B嬲ed on Vegeta：bl鹤mdlls仃y c_haim tllis anicle向c吣髂tlle cI硼固nt situa：cion of N删iI冯Vegeta_ble Value chai玛fI】|恤er锄alysis of fa瑚：le瑙’will t0 participate锄d selectio玛in order t0 ma)【iIIlize nle、)l，：hole Value Cha她w1：lich垂v铬ref柏lCe for N硼ing Vegeta]ble Value ehaill development solutiom龃d policy reco衄endatioIlS．it is tlle Value creation ch锄elsⅡlat pr0IIlise me added Value of in(1us仃y chaill觚d production via血e aIlalysis of some硼[1uential factors such嬲钿mers perSoIlal charaCt％production f础ors，m龇．ket faCtors，and inI如戚巧chaill fonnat． Key Wbrds：V耐able Vralue Chain；Value Creation；螂utO咖ut；Willin印ess of Participation ¨ 第一章导言 1．1问题的提出 第一章导言 据中国农业统计资料显示，1978年我国蔬菜种植面积为333．09万公顷，全国蔬 菜供应紧张，为了缓解这个矛盾，农业部于1988年提出建设“菜篮子工程。随着全 国蔬菜种植结构不断调整，蔬菜种植规模不断扩大，我国蔬菜播种面积从1980年的 316．25万公顷到1989年的629．03万公顷平均年增长9．89％，从1990年的633．83万 公顷到1999年的1334．69万公顷平