Ch07_Pindyck生产成本.ppt

Chapter 7 Chapter 7 成本 Topics to be Discussed 衡量成本? 短期成本 长期成本 长期和短期成本曲线 Topics to be Discussed Production with Two Outputs: Economies of Scope规模经济 Dynamic Changes in Costs: The Learning Curve长期成本曲线 5.1衡量成本 For a firm to minimize costs, we must clarify what is meant by costs and how to measure them It is clear that if a firm has to rent equipment or buildings, the rent they pay is a cost What if a firm owns its own equipment or building? How are costs calculated here? Measuring Cost:Which Costs Matter? Accounting Cost会计成本 实际发生的费用和固定资产的折旧 Economic Cost经济成本 企业在生产中所使用的资源的成本 Measuring Cost:Whic