《商务导论》论文范本.docVIP

西 南 财 经 大 学 天 府 学 院 TIAN FU COLLEGE OF SOUTHWEST UNIVERSITY OF FINANCE AND ECONOMICS 项目管理 Program management 题 目 The Marketing Plan Of Body Shop 小 组 第一小组 成 员 陈秋 胡敏 张 王黎 指 导 教 师 李俊松 定 稿 时 间 2011年11月30日 Content 1 Marketing research of skin cares in ShangHai 3 1.1 the customers’ consumption cognition of skin cares in ShangHai 5 2 Business circle analysis 7 3 The analysis of Nine business circles’ passenger volume and traffic volume 8 3.1 passenger volume 8 3.2 traffic volume 9 4 the current situation analysis of Nanjing Road business circle and HuaiHai Road business circles’surroundings. 11 4.1 The main shopping malls’ particular situation in Nanjing Road business circle 11 4.2 The main shopping malls’ particular situation in uaiHai Road business circles 12 5 Mainly competitor analysis of Project area 13 5.1 management location 13 5.2 management products 13 5.3 management 13 5.4 enement condition 13 5.5 service characteristic 13 5.6 management scale 14 Location strategy of Body Shop Marketing research of skin cares in ShangHai According to investigation, The areas including the North China represented by Beijing、The East china represented by Shanghai and the South China represented by Guangzhou is the most important Consumption areas of skin care, while among these areas, the East China’s consumption share is the largest. In some degrees, comparing with other areas, Skin care users of the East China pay more attention to skin cares. According to the data of Baidu, 31.79% Skin care users come from the East China---10% more than the South China, at the same time 14.2% more than the North China. Graph 1 distribution of skin care consumption The data come from Baidu data center in March of 2010 According to meticulous survey data whic