stylistics Business Advertisements.pptVIP

If you leave “Managing Money” alone, Money will manage to leave you alone./ Without personal finance, you will be a person without finance. Midea home appliances are beautiful-beautiful from head to toe, beautiful inside out. With a copy of Globe in your hand, the world unfolds before you so grand. Applying “Dabao” morning and night Makes your skincare a real delight. People’s skin colors are different -- far and near, but their choice can be the same – for Qingdao Beer. She takes over the chores, So you can rest, of course. 4. headline and body text 1) Requirements for advertising language Unique, innovative and specific idea Information: Advantages of the product Immediate impact Pleasure and interest Impulsion 2) Language features Word play (玩弄辞藻） Simple and concise (言简意赅) Colloquial language (大众化口语体) Word play Large amount of adjectives and superlatives Finest food, most attractive surroundings and a friendly disposition Incredible sale: beautiful, beautiful, beautiful lynx (猞猁) and mink（水貂）, top quality, latest styles fur garments Rhetoric devices such as pun, alliteration and rhyme, etc. Simple and Concise 迅速引起注意，一目了然。 汉语喜用四字成语或习语，修饰语较多。 Noun phrases “航空牌”人造皮革箱 用料上乘，做工精细，款式新颖，价格合理，规格齐全，欢迎选购。 “Aviation” Artificial Leather Suitcase Selected materials, fine workmanship, modern designs, reasonable price, various specifications. Order welcome. 位于上海九江路的金融广场，雄踞黄浦区商业中心的心脏地带，交通方便，商贸往来繁盛，地点理想适中。 In the heart of Huangpu, Financial Square on Jiujiang Road is a well-situated Shanghai office Tower. Colloquial language Few complex sentences. Many simple and compound sentences. The Hoover Vacuum Cleaner cleans rugs and drapes. It cleans hard surfaces like wood and vinyl floors. It is sooth and quiet. Try it and your floor will sparkle with new cleanliness. “胡佛”牌吸尘器，清洁地毯、窗帘，还可以吸净木质和胶质地板。摩擦力小，噪音低。请试试吧！你的地板会更加光亮无比。 Translation Strategies Literal translation: source language oriented. Used when the advertisement is a fairly objective introduction of the quality