雅诗兰黛.pptVIP

Estee Lauder:A Legend of Youth The main marketing channel High-end department store (高档百货商店) Exclusive shop(专卖店) High-grade perfume shop(高档香水商店) Drugstores(药店） Optional retail store （自选式零售店） Professional beauty salon（专业美发廊） Online sales (网上销售） * * Estee Lauder You are the most beautiful girl in the world Marketing Strategy 1.Advertisement Mrs Estée Lauder invites all sorts of different models who accord with the image of the series product to be the spokesperson of Estée Lauder Hilary Rhoda Liuwen Constance Jablonski Elizabeth Hurley Carolyn Murphy Joan Smalles Acco