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GAC022 Assessment Event 2: Written Report Marketing a Local Brand Overseas Student’s Name: Qu Shengdi (Sandy) Student ID: NFLS17927 Teacher: Chunhong Qi Due Date: 10 Feb. 2012 Word Count: 1013 Table of Contents Executive Summary Introduction The objectives of the research The local brand which will be marketed overseas Background knowledge Methods Data collection methods How data achieved the purpose of the research Findings PEST analysis on Russia and Brazil How Unilevel markets its brands in Russia and Brazil Discussion Interpretation of findings in light of thesis statement Effectiveness of the research Conclusions and Recommendation 5.1Decisions on which country to market soybean milk 5.2Action that should be taken Executive Summary The purpose of the research was to determine whether to market textiles in Russia or Brazil. All the information and data was collected online and by interviews. The textiles should be promoted in Russia since it has more advantages there. 1.0 Introduction The objectives of the research The purpose of the research is to determine which country is more suitable for promotion of Fuanna Textiles. The local brand which will be marketed overseas The brand I will market in foreign countries is Fuanna Textiles. Originally, it was a textiles shop in Shenzhen. Nowadays, it is popular in many province of China. The brand only sells the beddings. I choose this brand since I think the development of Russia in heavy industry is very high while the textile industry is weak, so the Russians would like to have more chooses of bedding. In addition, China is near Russia, which makes it easy to sell the brand and do market researches there. Background knowledge Two business concepts will be applied in the research process and evaluation of results: foreign market entry modes and PEST analysis. Market entry modes are approaches companies use to enter a new international market, including exporting, licensing, joint venture, foreign dir