2006年电子务第二章题库.docVIP

Chapter 2 E-Marketplaces: Structure, Mechanisms, Economics, and Impacts True-False Questions 1. A central role of markets in an economy is to facilitate the exchange of information, goods, services, and payments. Answer: T Reference: E-Marketplaces 2. The process of doing business in the virtual world focuses on processing raw materials and distributing products rather than gathering, selecting, synthesizing, and distributing information in the real world. Answer: F Reference: E-Marketplaces 3. With digitized products, most of the costs are variable. Answer: F Reference: Marketspace Components 4. A marketplace provides numerous opportunities for the digitization of products and services. Answer: F Reference: Marketspace Components 5. Intermediaries are typically third parties that operate between buyers and sellers. Answer: T Reference: Marketspace Components 6. The seller’s portal is the most important component of a marketspace infrastructure. Answer: F Reference: Marketspace Components 7. A regional electronic store primarily serves customers who live nearby. Answer: T Reference: Types of Stores and Malls 8. In a public e-marketplace, there are few sellers, but many buyers. Answer: F Reference: Public E-Marketplaces 9. A consortium serves many buyers and many sellers. Answer: T Reference: Public E-Marketplaces 10. In a sell-side e-marketplace, a company sells either standard or customized products to qualified companies. Answer: T Reference: Private E-Marketplaces 11. With publishing portals, there is relatively little content customization, but there is extensive search and interactive c