中国汽车业SWT分析.docVIP

河南科技学院 2011届本科毕业论文（设计） 论文 陈可扬 所在院系： 经济与管理学院 所学专业： 市场营销 导师姓名： 霍治平 2011年2月15日 Domestic automobile industry SWOT Analysis and Countermeasures Chen-Ke yang School of Economics Management Abstract With Chinas auto production and sales continue to increase, some no longer meet the growing strength of enterprises to look only stay in the domestic market, have eagerly want to flex its muscles in the international market. This paper introduces the SWOT analysis, strategic management from the perspective of the competitiveness of Chinas auto exports for analysis. Chinas automotive enterprises