惠普笔记本电脑v4.docVIP

惠普笔记本电脑dv4-5004tx（B0P34PA） 品 牌 推 广 策 略 组员:刘晓英 汪天琼 奚慧敏 徐珍珍 沈晓月 付赢迎 柳国虎 目录 前言································1 二、环境分析····························2 （一）微观环境分析······················2 1、惠普集团介绍·······················2 2、国内笔记本电脑市场分析···············3 3、惠普笔记本电脑dv4-5004tx（B0P34PA） 与竞争对手分析····3 4、消费者分析·························4 惠普笔记本电脑宏观环境分析··········5 1、人口环境分析······················5 2、经济环境分析······················5 3、技术环境分析······················5 三、SWOT分析·························5 四、营销目标···························6 五、营销战略···························6 1、市场细分及目标市场·················6 2、市