研究生整理-市营销.docVIP

市场营销 第二、六、八章论述题可能性很大，现在大题内容点比较小，比较深。 目标市场营销 市场营销管理的4个过程 服务产品营销 重点考第八章，分销渠道管理 选择目标市场的STP论述——市场细分(Segmentation)、目标市场(Targeting)定位(Positioning) — 重点 市场营销管理过程：企业为实现企业使命和目标而发现、分析、选择和利用市场机会的管理过程。更具体地说，市场管理过程包括如下步骤：1、分析市场机会；2、选择目标市场；3、设计市场营销组合；4、管理市场营销活动。 分析市场机会 市场机会能否成为企业机会？不仅要看利用这种市场机会是否与该企业的使命和目标相一致，而且取决于该企业是否具备利用这种市场机会、经营这种业务的条件，取决于该企业是否在利用这种市场机会、经营这种业务上比其潜在的竞争者有更大的优势，因而能享有更大的“差别利益“ ★选择目标市场，STP理论 目标市场营销由三个步骤组成：—是市场细分(Segmentation)、目标市场(Targeting)定位(Positioning) position for future reference. Installation using special lifting pole rotor 6.4.4.6 rotor lift, box spirit level to check the rotor axis neck of Yang, on both sides of the rotor should be lateral raises and numerical deviation of ≤ 0.10MM, qualified before the official lifting. Hoisting of the rotor dynamic and static clearance should be measured, rotors check clearance to prevent rotor colliding. 6.4.4.7 stationary blade carrier, diaphragm and sealing upper cylinder on the inside and install the mounting bolts, bolts and bolt holes in the surface should be coated with molybdenum disulfide. Follow the manufacturers stamp marked to install good sealing ring and spring. Check the sealing ring and spring plate, shall conform to the technical requirements manufacturers drawings. Bolt: ... Measurement with measurement tools, special tools, temporary connection bolts and connection tool equipped and in good condition. The rotor shaft to have fixed, such as thrust, bearing plates fixed installation, in case of wear of the rotor is too large. The coupling gasket check measurements: measured data processing according to gasket, clean the coupling gasket surface clean and Burr-free, check the coupling gasket thickness data, shim thickness deviation of ≤ 0.02mm, parallel degree deviation of ≤ 0.02mm. Coupling temporary bolts ready: preparing 4-8 bolt diameter coupling bolt hole diameter 0.5-1.0mm. 6.4.5.2 shaft coupling 6.4.5.2.1 General requirements in both the relative position of the flange according to