slide2-15b2cbusinessmodels.pptVIP

Copyright ? 2007 Pearson Education, Inc. Slide 2-* Business Strategy A set of plans for achieving superior long-term returns on the capital invested in a business firm (i.e., a plan for making a profit in a competitive environment) Four generic strategies Differentiation Cost Scope Focus * * Copyright ? 2007 Pearson Education, Inc. Copyright ? 2007 Pearson Education, Inc. Slide 2-* Chapter 2 E-commerce Business Models and Concepts Copyright ? 2007 Pearson Education, Inc. Slide 2-* E-commerce Business Models—Definitions Business model: set of planned activities designed to result in a profit in