洱源县温泉旅游发办法与措施.docVIP

目录 摘要··································································2 引言··································································2 1、温泉旅游的概述······················································3 1．1温泉旅游的概念··················································3 1．2国内外温泉旅游的发展简史··········································3 2、洱源县温泉旅游现状分析·············································4 2．1温源县温泉资源分布··············································4 2．2洱源县温泉旅游开发利用状况······································5 3、洱源县发展温泉旅游的SWOT分析····································6 3．1优势(Strengths) ··················································6 3．2劣势(Weakness)···················································7 3．3机遇(Opportunities)················································8 3．4威胁(Threats)·····················································8 4、洱源县发展温泉旅游的办法和措施·····································8 4．1加强境内资源整合，突出温泉旅游特色······························8 4．2实施政府主导型的多元化经营发展战略······························10 4．3完善温泉旅游的配套设施建设······································11 4．4加大宣传促销力度················································12 4．5注重对温泉资源及其生态环境的保护，实现温泉旅游走可持续发展之路··13 洱源县温泉旅游发展办法与措施 [摘 要] 温泉旅游是温泉与休闲度假旅游相结合的产物，近年来，温泉旅游伴随着人们生活水平的提高而发展迅速，逐渐成为现代旅游的一个重要组成部分。洱源县发展温泉旅游具有较好的现实基础，本文在对洱源县发展温泉旅游进行SWOT分析的基础上，提出了洱源县发展温泉旅游的办法和措施 [关键词] 洱源县 温泉旅游 办法与措施 The Consideration of Developing the Tourism of Hot Spring in Er’yuan County Abstract：The tourism of hot spring is a product which hot spring combines with holiday tourism, Recent years, the tourism of hot spring has been developed fast with the high life level of people and it is becoming an important part of the modern tourism, There is very well foundation to develop the tourism of hot spring in Er’yuan County, Analysing to develop the hot spring tourism by SWOT, this research raises the methods and measures for developing the tourism of hot spring in Er’yuan County. Key Words：Er’yuan County The tourism of hot spring Methods an