联邦快递SWO分析毕业论文外文翻译2篇.docVIP

英文文献资料（一） FedEx Corporation SWOT Analysis FedEx offers overnight courier services, freight services, logistics solutions, and business support services. It operates the worlds largest express transportation company. FedEx has a strong brand image. During 2009, the company was named the Fortunes sixth best admired company all over the world. Strong brand image besides driving domestic revenues, facilitates international expansion. However, the company is threatened from the growing popularity of internet, which could affect the mail volumes, resulting in lower revenues for the group. Strengths Weaknesses Strong brand image Large scale of operations Dependence on the US market Weakening financial performance Opportunities Threats International expansion Expanding Chinese market Growing global transportation services industry E-substitution Intense competition 1.Strengths （1）Strong brand image FedEx has a strong brand image. It is amongst the most recognized names in the globe express delivery services segment. For instance, during 2009, the company was ranked seventh in FORTUNE magazine’s “World’s Most Admired Companies” list, the eighth consecutive year the company has been ranked in the top ten on the list. In addition, FedEx continued to be rank highest in customer satisfaction in the University of Michigan Business School National Quality Research Center’s American Customer Satisfaction Index in the express delivery category. More recently, in March 2010, the company was named as the top 20 world’s most admired companies, according to a survey published in FORTUNE magazine. In its annual report on corporate reputation, FORTUNE magazine listed FedEx as the 13th most admired company. The company operates its four business segments under the FedEx brand name: FedEx Express, FedEx Ground, FedEx Freight, and FedEx Services. FedEx promotes its brand through print and broadcast advertising, corporate sponsorships, and special events. The companys advertising and