论文《红楼梦》电视传播.docVIP

成人本科生毕业论文（设计） 题目： 《红楼梦》与电视传播 □ □ □ √ 夜大学 函授 脱产 高自考 学号（准考证号）： 060105300366 姓 名： 张华 专 业： 新闻学 年级（高自考不填）： 学 院： 新闻传播学院 完成日期： 2012.3月 指导教师： 孙蕾老师 《红楼梦》与电视传播 张华 （天津师范大学 新闻传播学院） 摘要： 作为中国古典名著之一的《红楼梦》，自产生之日起就被人们用各种形式加以传播。在科技不算发达的过去,“红楼”传播史上,主要是以印刷媒介进行传播。其直观性受到传播形式的局限。现代社会，随着传播技术的不断发展,《红楼梦》的传播形式也发生了新的改变。随着电视剧版《红楼梦》的播出, 以其容量大、覆盖面广,生动形象,群众喜闻乐见的优势，引起了巨大的社会反响和传播效果。电视媒介为文学经典的传播和接受提供了更加宽泛的平台，使《红楼梦》从学术圣坛回归到民间，在一定意义上为《红楼梦》传播和普及作出了巨大的贡献。红楼影视剧与《红楼梦》文学文本的“互文互动”，使二者相得益彰，带给受众的是更多的意趣和更深的领悟。 关键词: 印刷媒介, 电视传媒, 互文互动, 相得益彰 A Dream in Red Mansions and Television Media Zhanghua （college of journalism and communication, Tianjin Normal University) Abstract: As one of the classics of Chinese literature , A Dream in Red Mansions, has spread wide in various forms since it was written. In the past when the technology was not advanced, it spread mainly by print media. So it could not spread intuitively for the limited media form. In modern society, as the development of propagating technology, the propagating form of this story has changed. The TV play A Dream in Red Mansions arose a great social echo and disseminating effect because it was rich in content, widespread, vivid and beloved by people. Television Media, which provides a broad platform for the propagation and acceptance of literary masterpieces, makes A Dream in Red Mansions back from scholarly field to common people and it in a sense contributes much to the propagation and popularization of this masterpiece. The interaction and association of the TV play and the literary text of A Dream in Red Mansions bring people more interests and deeper apprehension. Key words: print media, Television Media, interaction, association 目录 1．电视传媒对《红楼梦》所做的贡献—————