COMM320 - Section 1b - Discipline of Innovation - W2012.pptVIP

INNOVATION Course Pack – Section 1 COMM320 / Winter 2012 Introduction A little about the author… Peter F. Drucker: considered by many to be the most insightful management thinker of all time; This HBR is considered a classic which serves as a reminder that even the latest tools are never enough to keep executives alert to opportunities; Yet, states that there is still “much confusion” about the definition of entrepreneurship. Situational Analysis In a time of intense competition, as well as fast-changing markets and technologies, the importance of innovation is already obvious. The key ques