^business ethics——johnson johnson.pptxVIP

Cancer-risk JohnsonJohnson’sBaby Shampoo 09/12/2011 Johnson Johnson The most broadly based company in human healthcare. “The family company” and “Born to love” are slogans of Johnson Johnson. Commitment of JJ’s Caring 强生广告 No!!! Event Review A non-profit US health group Campaign for Safe Cosmetics said found quarternium-15 and diozane in JJ’s baby shampoo. The organization said JJ is using double standards in different markets. JJ announced that they has not changed its baby shampoo formula in the Chinese market and did not plan to recall the dangerous shampoo. After that, there were shampoos without quarternium-15 in the Chinese market and much more expensive than before. Ethical Issues Double Standard As such a global company, should they sell the shampoo with quarternium-15 and diozane in some countries when they definitely know that it is a kind of carcinogens, especially for babies? This is the key issue of the event. Even some countries have moderately easy ingredients’ policies, this action they did is unethical for consumers and have an adverse direction to their commissions. Relative issues After the discovering of quarternium-15 and diozane , JJ did not explained more and apologized to public. What’s more they brought in shampoo without ammonium salt-15 and sold as twice expensive as the previous one in some cities of China. Why they didn’t recall those shampoos and sell both types in the market are big questions for Chinese people. Relevant Stakeholders Johnson Johnson Maximize the benefits；Reduce the risk of high inventory rate; Expectations for selling high quality goods of JJ with good reputations. Keep far away from problem goods and get particular customer experiences for becoming healthier bringing babies up better. Larger market share; Higher brand awareness; Higher customer loyalty Report objectively and accurately for public to keep media credible and influencial. Competitors Media Customers Dealers Authorities Admi