Public Opinion.pptVIP

Public Attitudes are based on a number of characteristics 1.Personal 2.Cultural 3.Educational 4.Familial 5.Religious 6.Social class 7.Race p67 How are attitudes influenced? Motivating attitude change 4 The fourth level is esteem(尊敬 尊重): recognition and prestige, confidence and leadership opportunities, competence and strength, intelligence and success. 5 The highest order is self-actualization, or simply becoming what one is capable of becoming; self-actualization involves self-fulfillment and achieving