unit16BasicofBusinessCorrespondence.pptVIP

unit 16 Basic of Business Correspondence 教学重点和难点： 1．重点：商务信函写作原则、商务信函的格式和内容、写作过程。 2．难点：商务信函的格式。 序言 ???课文：Business correspondence is also called business letters. Nowadays, business communication covers many fields. Here, we are going to discuss these letters in the context of international business. 注释：business correspondence: business letter 商业书信，业务书信，商务信函 nowadays: 现今，现在 business communication: 商业通信 cover: 涵盖，覆盖 field: 领域，范围 discuss: 论述，详述 in the context of: 在…情况下 international business: 国际商业，国际交易 一、Principles of Writing Business Letters 商业书信的写作原则 课文：Generally speaking, the principles are as follows: appropriate layout, logically connected ideas, correct grammar, spelling and punctuation marks, suitable style and tone, and tactfully organized information. 注释：generally speaking: 总的来说 principle: 原则，原理 appropriate: 适当的，合理的 layout: 布局，规划，设计 logically: 符合逻辑地 connected: 有关系的，联系着的 idea: 思想 correct: 正确的 grammar: 语法 spelling: 拼写 punctuation mark: 标点符号 suitable: 适当的，相配的 style: 格式 tone: 语气，语调，口吻 tactfully: 巧妙地 organized: 有组织的 商业书信归纳起来要注意一下7个原则，简称7C原则： 1．Clarity 清晰原则 课文：First of all, make sure that your letter is so clear that it cannot be misunderstood. If it is ambiguous, further exchange of letters for explanation will become inevitable, thus it wastes both time and money. 注释：first of all: 首先 make sure: 确定 misunderstand: 误解，误会 ambiguous：意思含糊的，模棱两可的，不明确的 further: 更多的，更进一步的 exchange of letter: 书信往来 explanation: 解释，说明 inevitable: 不可避免的，必然的 2．Conciseness 简洁原则 课文：A good rule to remember when composing business letters is to keep the language simples, clear and easy to read. 注释：remember: 牢记，记住 compose: 写作，创作 language: 语言 3．Courtesy/Politeness 礼貌原则 课文：To achieve courtesy, one of the most important things is promptness, especially when a reply is given to a customer’s letter, do it without any delay. 注释：courtesy: 礼貌，周到，谦恭 promptness: 敏捷，迅速 4. Consideration 周到或替人考虑原则 课文：Consideration means you should be considerate of your reader. 注释：consideration: 体谅，（为别人）着想 considerate: 形