JWDA苏州金鸡湖住宅地块立面设计解析.ppt

示范区鸟瞰 Bird’s View Of Demonstration Area 面临挑战 Challenges 建筑风格 Architectural Style 立面设计 Elevation 意大利风格 Italian 地中海风格 Mediterranean 西班牙风格 Spanish 整体形象 Overall image JWDA THE END SUZHOU JINJI LAKE RESIDENTIAL PROJECT 2009.11 苏州金鸡湖住宅地块 立面设计 ELEVATION DESIGN 面临挑战 Challenges 建筑风格 Architectural Style 立面设计 Elevation Design 1.市场 Marketing 2.产品 Product 面临挑战 Challenges European Architectural Styles are widely accepted In The High-end Real Estate Market. 面临挑战 Challenges 市场 market 产品 product 建筑风格 Architectural Style 立面设计 Elevation Design 市场分析 Market Analysis 北京御园 绿城玫瑰园 佘山世茂 檀宫 欧式风格的建筑在高端市场的接受度普遍较高 客户分析 Client Analysis 住宅高端市场客户存在欧式古典情结，普遍反映为对贵族生活的向往 面临挑战 Challenges 市场 market 产品 product 建筑风格 Architectural Style 立面设计 Elevation Design Generally Clients Of High-end Residential Market Have Strong Love Knot in European Classic Style, Which Usually Signifies Noble Lives. 对策一 Strategy One 做三种不同风格。彰显贵气的欧式豪宅 Three Different Architectural Styles Will Be Provided To Highlight Elegant European Temperament. 面临挑战 Challenges 市场 market 产品 product 建筑风格 Architectural Style 立面设计 Elevation Design 产品特点 Features Of Product 业主利益最大化要求做足容积率 房型面积受到市场接受度要求的限制 双拼比例增加 为提高土地利用率，面宽受到限制 房型面积相对比较小 In order to maximize the benefits of the buyers, requirement of FAR is fully satisfied. Unit area is limited by the market demand. The proportion of duplex villas will be increased.  To improve the land utilization. width will be limited.  Unit area is relatively small 面临挑战 Challenges 市场 market 产品 product 建筑风格 Architectural Style 立面设计 Elevation Design 双拼造成的问题 Issues Caused By Duplex Villas 1.常规的双拼为两套相同的户型对称布置，并无尊贵的感觉降低了顶级豪宅社区的品质 2.较小的面宽很难做到舒展 3.传统欧式构图相对比较对称，且入口居中布置，不符合双拼的入户特征 1.Normal Duplex villas usually have symmetrical layouts which would dramatically reduce the sense of top-class luxury community. 2.The limitation in width constrains the possibility of being expanded. 3.Because of the symmetrical layout, traditional European villas all have their entrance on the central a