MBA-ch02.Strategy 5highlight 12.pptVIP

Chapter 2Operations Strategy and Competitiveness 第二章 运营战略与企业竞争力 5 Highlights Corporate Strategy Operations Strategy企业整体战略与生产运营战略 The notion of trade-offs权衡的观念 企业生产/运营战略的关键 ——“功能悖论”多目标决策中的相互矛盾 成本—— 质量 弹性—— 周期 一个生产者不可能在每一个方面都做得很优秀 Operations focus and trade-offs During the late 1960s and 1970s, central to the concept of operations strategy was the notion of operations focus and trade-offs. An operation could not excel simultaneously on all performance measures. (can’t do every thing well) Plant-within-a-plant (PWP)厂中厂 在同一个公司建立不同得工厂，每一个工厂有自己得产品线，实施不同的生产战略，形成不同的竞争重点。 斯金纳（C. Wickham Skinner