函电第4单元.pptVIP

外贸英语函电 Business Letters Revision Questions: 1. Please list some of the channels in which you can gain the information of your potential consumers. 2. The structure of the introductory letter The source of information The intention of writing the letter (to establish business relations) Self-introduction (Generally, it includes two parts: the introduction of the company and its main products) Closing sentence. Related Knowledge 价格 合理的价格 具有竞争力的价格 优惠的价格 单价 总值 金额 佣金 净价 折扣 批发价 零售价 现行价格（时价） 国际市场价格 Warming-up Question If you are interested in certain products and want to know something about them. What would you write in your letter of inquiry? General introduction of inquiry Definition An inquiry is a request for information. In the international business the importer may send an inquiry to an exporter, inviting a quotation and or an offer for the goods he wishes to buy or simply asking for some general information about these goods. Generally speaking, inquiries fall into two categories: a General Inquiry and a Specific Inquiry. General inquiry 1 The source of information and a brief self-introduction 2 The intention of writing the letter. (Ask for a catalogue, samples or a pricelist) 3 Stating the possibility of placing an order Specific Inquiry The names and descriptions of the goods inquired for, including specifications, quantity, etc. Asking whether there is a possibility of giving a special discount and what terms of payment and time of delivery you would expect. Stating the possibility of placing an order. Structure of an inquiry 1. State the source of the information and make a self-introduction at the beginning of the letter. 2. State the purpose of writing the letter. For example, the writer may explain to the recipient what he wants, give a description or specification of the goods he requires or express his willingness to enter into business relations with the recipient, etc.. 3. End the letter by expressing the expectation for an ea