河北经贸大学市营销期中测试.docVIP

True of false 1.Marketing can provide needed direction for production and help make sure that the right goods and services find their way to interested consumers. Marketing creates task utility, but not time or place utility. Micro-marketing is the performance of activities that seek to accomplish an organizations objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client. The marketing concept means that a firm emphasizes making a profit above all other objectives. A firm that makes products that are easy to produce and then tries to sell them has a production orientation. The three basic ideas in the marketing concept are (1) putting the marketing manager in charge of the whole firm, (2) a competitive orientation, and (3) an emphasis on profit. The marketing concept works as well in nonprofit organizations as in businesses. The marketing concept says that it is a firms obligation to improve its positive effects on society and reduce its negative effects. Good relations with intermediaries, good location, and good salespeople are some of the many resources of a firm that should be evaluated when searching for new opportunities. Ownership of patents, a familiar brand name, and financial strength are some of the many resources of a firm that a manager should evaluate when searching for new opportunities. Tariffs and quotas are often used to discourage foreign firms from entering a countrys markets. Consumerism is a social movement that seeks to punish uncooperative businesses. The old rule about buyer-seller relations of let the buyer beware seems to be changing to let the seller beware. The cultural and social environment affects how and why people live and behave as they do. According to economists, consumers are economic buyers who logically evaluate choices in terms of cost and value received to get the greatest satisfaction from spending their time and money.