室内设计基础图画法案例.ppt

If I usually do something, and as a result I spent twice as long than the average on the page, it’s telling me something - Brand moment is being built. If they are doing something as a result, it is telling me something. That that brand impact has not caused me to invest more of my time. So how do we measure time? How do we give it a value? “Dwell Time” is the latest answer from Eyeblaster to try an answer online where TV currently fails – whether the user was in front of the TV or not. It is a solution to justifying the audience is actually taking in the message. Not just what they did but for “how long” – it is “brand time” – a point of measurement that can show the impact on the audience where they are. It goes much deeper then reach and frequency. It goes deeper than page open – all they do is show me exposure, not that I have a connected relationship. The metrics advertisers should look at, for brand campaign, is reach (how many were consumers were affected) frequency (how many times) and dwell time (how long). * If I usually do something, and as a result I spent twice as long than the average on the page, it’s telling me something - Brand moment is being built. If they are doing something as a result, it is telling me something. That that brand impact has not caused me to invest more of my time. So how do we measure time? How do we give it a value? “Dwell Time” is the latest answer from Eyeblaster to try an answer online where TV currently fails – whether the user was in front of the TV or not. It is a solution to justifying the audience is actually taking in the message. Not just what they did but for “how long” – it is “brand time” – a point of measurement that can show the impact on the audience where they are. It goes much deeper then reach and frequency. It goes deeper than page open – all they do is show me exposure, not that I have a connected relationship. The metrics advertisers should look at, for brand campaign, is reach (how many were