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Unit One 1. What is one of the important bases of good business letters? Good English is one of the important base of good business letters. 2. We often hear people say the three C’s. What are they? The three C’s are Clearness, Conciseness, Courtesy. 3. Do we use complicated words in our letters? No. We use simple words in our letters. Good, straightforward, simple English is what is needed for business letters. 4. In what way can a letter be made clearer, easier to read and more attractive to look at? By careful paragraphing a letter can be made clearer, easier to read and more attrac