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School of Management Hospitality and Tourism Division Visitor Attractions Management (MANM050) Postgraduate Programme Module Handbook Spring 2010 Module Leader: Dr. Avital Biran Visitor Attraction Management - Spring 2010 Module Leader/lecturer: Dr Avital Biran 05MS03 a.biran@surrey.ac.uk Rationale Visitor attractions are a key element of the tourist experience, as well as being a major part of the day visitor recreation market. This module seeks to identify the principal types of visitor attractions, catering for both tourists and day visitors, the key attributes of each of these attractions and the implications for the management of these attributes. Summary of Aims The primary aim of this module is to apply the core learning of the postgraduate programme, including management, finance and marketing, to the specifics of visitor attraction management. In so doing, a further aim will be to develop students’ appreciation of the relationship between the environment, its management and the demand for visits to attractions. Intended Learning Outcomes On successful completion of this module, the student will be able to: Apply the core areas of their study to the practical management environment of visitor attractions. Analyse the role of management in meeting complex human demands and needs at visitor attractions. Describe the key management features of a range of existing attractions. Demonstrate communication skills through debate and report writing; intellectual and cognitive skills using critical analysis and time management. Teaching and Learning Strategy The teaching and learning strategy is designed to provide a framework and context for the application of existing knowledge and theories. This framework will then be explored and developed through examples and case studies, particularly in introducing the latest thinking, issues and methods of attraction management. The teaching and learning methods include: Lectures Examples