International Marketing (Chap007).ppt

I n t e r n a t i o n a l M a r k e t i n g What Should You Learn? The four heritages of today’s legal systems The important factors in jurisdiction of legal disputes Issues associated with jurisdiction of legal disputes and the various methods of dispute resolution The unique problems of protecting intellectual property rights internationally What Should You Learn? How to protect against piracy and counterfeiting The legal differences between countries and how the differences can affect international marketing plans The different ways U.S. laws can be applied to U.S. companies operating outside the United States The many issues of evolving cyberlaw Global PerspectiveThe Pajama Caper No single, uniform international commercial law governs foreign business transactions The international marketer must pay particular attention to the laws of each country Laws governing business activities within and between countries An integral part of the legal environment of international business Securing expert legal advice is a wise decision The foundation of a legal system Profoundly affects how the law is written, interpreted, and adjudicated Bases for Legal Systems Four heritages form the basis for the majority of the legal systems of the world Common law Civil or code law Islamic law Marxist-socialist tenets Even though a country’s laws may be based on the doctrine of one of the four legal systems its individual interpretation may vary significantly Lawyers per 100,000 People in Selected Countries Exhibit 7.1 Common and Code Law Common law Seeks interpretation through the past decisions of higher courts which interpret the same statues Applies established and customary law principles to a similar set of facts Are recognized as not being all-inclusive Ownership is established by use Code law Legal system is generally divided into three separate codes Commercial Civil Criminal Ownership is determined by registration Considered complete as a result of catchall p