2010 Syllabus for Rhetoric.pptVIP

2.1.1.2 Denotation and connotation (of synonymous expressions) Denotative meaning / Conceptual meaning (外延意义/概念意义) Connotative meaning (内涵意义): association, implication e.g. house home Classifications of connotation Column A Column B politician statesman unimaginative practical cowardly cautious skinny slender gullible trusting conceited proud womanish womanly (favorable) (unfavorable) Classifications of connotations Favorable connotations Neutral connotations Unfavorable connotation public servant government employee bureaucrat financier inve