consumer behavior analysis.docVIP

Consumer behavior analysis: Consumers’ behavior is influenced by cultural, social, personal and psychological factors. And the key to analysis consumer buyer behavior is the Stimulus - reaction model. In this model, the stimulus is influenced by 4P(product price place and production). In this case, there were seven segments in the hotel and lodging industry: luxury, upscale, mid-market with food and beverage, mid-market without food and beverage, economy, budget and extended stay. McDonald has six segment choices. Upscale With an average rack rate of between US$150 and US$300, upscale