中银淘宝园卡营销策划方案.doc

金融产品营销策划书 方案名称： 中银淘宝校园卡营销策划方案 策划机构： 第十小组 策划日期： 2010-12-01 适用时间： 2011/03/5 -2011/06/10 目 录 概要提示······························································（03） 一、策划目的··························································（03） 二、营销环境分析······················································（04） （一）、宏观环境分析··················································（04） （二）、中银淘宝校园卡SWOT分析：······································（04） 1、优势··························································（04） 2、劣势···················