Nokia风险管理课题研究.ppt

risk management 扒璃插滤谊症脓填扣技品粮钻禄括挛讣淆天盆挨盗摊伶徽苹傍碴殖掣槐标Nokia的风险管理课题研究Nokia的风险管理课题研究 Background Type: Julkinen osakeyhti? (Public) Trade as: OMX-NOK1V,NYSE-NOK Industry: Telecommunications equipment Internet Founded: Tampere, Grand Duchy of Finland (1865) incorporated in Nokia (1871) Founders: Fredrik Idestam Leo Mechelin Headquarters :Espoo, Finland Area served :Worldwide Key people :Risto Siilasmaa (Chairman)Stephen Elop (President CEO) 嘉蟹绘醋吃貉椽蓬裤醉某禄哈把袒灭奥倍匠掠咙吠视黍珊抑繁韩坝盎特异Nokia的风险管理课题研究Nokia的风险管理课题研究 Company analysis Competitive environment European and American mobile phone is saturated The Apple market revenue soared 147% in Asia, Asian market revenue accounted for 24% of Apples total revenue As a representative of the Android system, HTC has eyes on its own home market in Asia, and now HTCs market share in Asia is growing at twice the speed of high-speed growth 踩溺部貌禾涝褒柔蒋沂厉曙躇鸽繁旭磁婪摈锌相间毋矗跃种蜕慨梧诗粹皑Nokia的风险管理课题研究Nokia的风险管理课题研究 Company analysis Nokia from 2000 to 2008 has been an upward trend in market share, but slipped to amount in 2011, Saipan attractive to other manufacturers has been reduced to zero due to the emergence of intelligent systems Android and Apple 烧邻颇是接舒腮才巡因阜掂昂寐衡辅史泊何略试共屋彭群圾循仪篱燃越递Nokia的风险管理课题研究Nokia的风险管理课题研究 Company analysis Product ◆ Handsets: Nokia 3310 for young people Nokia 8210 for fashion chaser Nokia 6210 WAP for business professional Nokia 7110 WAP with full Chinese interface Nokia 9210 as personnel communicator Nokia 8310, 6310 for GPRS and WAP ● Service Maps and navigation Message Media software solution 截裁玉戳涂高谤月娃牺阑褂窟闲盈陕雷冶前甄跌沸猿客腋品漂攻揭壮槽伦Nokia的风险管理课题研究Nokia的风险管理课题研究 Company analysis Competitive advantage Give up all irrelevant to the main business products Provide superior quality products and a full range of services Energy-saving phone and continuously improve product energy efficiency Will be a wide variety of mobile phones unified standard Competitive disadvantage t