京东用户体验设计分析.docxVIP

京东商城：京东商城创立于2004年，现为中国B2C市场最大的3C网购专业平台，是中国电子商务领域最受消费者欢迎和最具有影响力的电子商务网站之一，在线销售家电、数码通讯、电脑、家居百货、服装服饰、母婴、图书、食品等11大类数万个品牌百万种优质商品，2010年，京东商城跃升为中国首家规模超过百亿的网络零售企业，连续六年增长率均超过200%，现占据中国自主销售式B2C市场份额35.4%，排名第一。以下是对京东商城用户体验分析：导航的用户体验策划1、启用了全站傻瓜导航，分类细，明了。2、热门搜索导航3、面包屑导航4、相关分类、同类品牌5、相关购买6、同类别、同品牌、同价位7、关联营销导航标题的用户体验设计：卖点特点放到标题里面去，降低用户的点击和对比成本。推荐有礼区的用户体验设计：分享到（社会化媒体板块） 降价通知区的用户体验设计：提高用户体验、成为会员、许可发邮件商品评分（客户评价）区的用户体验设计：告诉客户你不是第一个吃螃蟹的人，让用户放心（为了塑造趋众心里）促销信息、赠品区的用户体验策划：把好处第一时间告诉用户。以旧换新活动的用户体验设计。支付及配送方式的用户体验设计：、信用卡付款、货到付款（降低用户顾虑）。推荐配件、最佳组合、推荐服务区的用户体验设计：赠销、增销、搭销、捆销、追销、锁销描述说明板块的用户体验设计：体验营销（把商品能带给用户的好处、梦想用形象的方式让用户看的到、听的到体验的到，发动用户的右脑让用户体验的画面、感觉）零风险承诺：降低用户的顾虑用户立体化评价：必须好中差、优点不足心得、有用没有、回复强大的咨询问答板块策划：提前解决用户的问题。论坛晒单区策划： 临走之前又一次关联营销：服务条款：服务卖点策划强大公信力的版权区策划：饱满、大气营销看细节，可以看出京东商城网站用户体验策划落实到细节。网站每一个页面都具强大销售力。我对京东商城网站营销策划总结：“以用户为中心”，用户界面，用户体验非常到位。daxie, food and extorting money. In June, Yu Qing Zhi get Japanese lived with three areas of intelligence troops quietly to Mao Ta Xiang, scattered between lurking in the mulberry House. This evening, the puppet of the boats docked in Sheng Tang Kong, over more than 50 landing elves, went to Grand Rapids bridge at dusk, all exposed in the pale moonlight. Yu gave the order, the machine gun, rifle volley, elves, rattled off the bridge back, anddaxie, food and extorting money. In June, Yu Qing Zhi get Japanese lived with three areas of intelligence troops quietly to Mao Ta Xiang, scattered between lurking in the mulberry House. This evening, the puppet of the boats docked in Sheng Tang Kong, over more than 50 landing elves, went to Grand Rapids bridge at dusk, all exposed in the pale moonlight. Yu gave the order, the machine gun, rifle volley, elves, rattled off the bridge back, anddaxie, food and extorting money. In June, Yu Qing Zhi get Japanese lived with three areas of intelligence troops quietly to Mao Ta Xiang, scattered between lurking in the mulberry House. This evening, the puppet of the boats docked in Sheng Tang Kong, over more than 50 landing elves, went t