MBA市场营销15总结课程.pptVIP

* Factors influencing Consumer Behaviour This CTR corresponds to Figure 6-2 on p. 184 and to the material on pp. 183-211. Influences on Consumers Psychological. Maslows hierarchy reminds marketers that need states vary in their intensity or motivation. Perception is the process of organizing stimuli and is influenced by selective exposure, distortion, retention. Learning occurs in response to the presentation of information linked to relevant drives, cues, responses, and reinforcement only some of which is under the control of the marketer. Beliefs and attitudes, though shaped by cultura