国际商务第十一部分学习课件.pptVIP

Chapter 11 Entry and Expansion Learning Objectives To learn how firms gradually progress through an internationalization process. To understand the strategic effects of internationalization. To study the various modes of entering international markets. To understand the role and functions of international intermediaries. To learn about the opportunities and challenges of cooperative market development. International Management Successful international managers tend to: Be active Be aggressive Display a high degree of international orientation Managerial commitment is critical because forei