旅游经济学旅游服务定价学习课件.pptVIP

Chapter 6 Pricing Tourism Services Introduction Introduction Question: Why do tourism firms separate customers into chumps，who pay high prices, who pay discounted prices ? How to set prices for these people ? Introduction Price Discrimination Frequently, firms charge different prices for different sales of the same product or service. Business firms that can successfully price discriminate can increase their profits over the level they would get by charging a single price for all units of the product or service they sell. Demand Demand mean the relationship between the