Chap1 Exporting Importing and Counter-trade.pptVIP

International Business 国际商务 Chapter 15 Exporting, Importing and Countertrade Introduction Large and small firms export Exporting is on the rise thanks to the decline in trade barriers under the WTO and regional economic agreements such as the EU and NAFTA由于在世界贸易组织和区域性经济合作组织如欧盟和北美自由贸易协定框架下形成的贸易壁垒削减，出口不断扩大 出口企业需要： 认清市场机遇 承担汇率变化风险 考虑进出口海运的成本 了解在外国市场从事贸易活动的挑战 The Promise And Pitfalls Of Exporting Exporting is a way to increase market size--the rest of the world is usually much larger market than the domestic market 出口是扩大市场规模的方式——国外市场总是大于国内市场 Large firms often proactively seek new ex