PeggySimcicBrnn.pptVIP

Issues Managementand Environmental ScanningChapter 7 BUSINESS AS AN ECONOMIC INSTITUTION Little acknowledgement of external environment Produce goods Provide employment Pay dividends Success measured in economic terms BUSINESS AS SOCIO-POLITICAL INSTITUTION 1960’s - economic growth producing detrimental side effects Emphasis on protecting human health, not environment per se RISE OF PUBLIC ISSUES Public demand collective action and there is disagreement on solution civil rights feminist movement consumer movement ecology movement Four Types of Issues Universal issues: have serious and immin