商业研究方法002(免费阅读).pptVIP

Chapter TwoAPPLYING SCIENTIFIC THINKING TO MANAGEMENT PROBLEMS Sources of Knowledge Empiricists attempt to describe, explain, and make predictions through observation Rationalists believe all knowledge can be deduced from known laws or basic truths of nature Authorities serve as important sources of knowledge, but should be judged on integrity and willingness to present a balanced case The Essential Tenets of Science Direct observation of phenomena Clearly defined variables, methods, and procedures Empirically testable hypotheses Ability to rule out rival hypotheses Statistical justification of conclusions Self-correcting process Ways to Communicate Exposition descriptive statements that merely state and do not give reason Argument allows us to explain, interpret, defend, challenge, and explore meaning Important Arguments in Research Deduction is a form of inference that purports to be conclusive Induction draws conclusions from one or more particular facts The Building Blocks of Theory Concepts Constructs Definitions Variables Propositions and Hypotheses Theories Models Understanding Concepts A concept is a bundle of meanings or characteristics associated with certain events, objects, conditions, situations, and behaviors Concepts have been developed over time through shared usage Understanding Concepts The success of research hinges on: how clearly we conceptualize how well others understand the concepts we use What is a Construct? A construct is an image or idea specifically invented for a given research and/or theory-building purpose. Types of Variables Independent Dependent Moderating Extraneous Intervening The Role of the Hypothesis Guides the direction of the study Identifies facts that are relevant Suggests which form of research design is appropriate Provides a framework for organizing the conclusions that result What is a Good Hypothesis? A good hypothesis should fulfill three conditions: Must be adequate for its purpose Must be testable Must be