Analysis of Cross―cultural Mechanism of Euro―American Enterprises in China Based on Cross―cultura.docVIP

Analysis of Cross―cultural Mechanism of Euro―American Enterprises in China Based on Cross―cultura 　　【Abstract】With the advent of economic globalization， contact of the world economy is close increasingly. Multinational management promotes economic growth and prosperity. But differences on politics and culture have influence on development. In recent years， cross-cultural management has become important issue and impacts the construction and development of enterprises. This study analyzed cross-cultural management mechanism of Euro-American enterprises in China based on four-force model， which could provide reference for the development of multinational enterprises. 　　【Key words】cross-cultural management； four-force model； Euro-American enterprises in China； mechanism 　　In recent years， Euro-American investment enterprises and joint ventures gradually prevailed in China. They enhance economic exchanges and cooperation and achieve the win-win. However， culture differences have inevitable influence to their development. They should establish the cross-cultural management system for the long-run development. 　　1. Culture differences between Chinese and western 　　Chinese traditional culture has a long history， and exist differences with the western. Firstly， on the interests pursuit， the former pay attention to indifferent to fame and wealth， while the latter is economic benefits. Secondly， on relationship， the former is particular about moderation in all things and content with status， while the latter advocates competition and adventure spirit. Thirdly， on expression， the former is generally reserved and tactful， while the latter is straightforward. Fourthly， on status， the former has the hierarchy and ethical system for a long time， while the latter is more emphasis on equality， freedom and human rights. 　　2. Necessity of cross-cultural management 　　Due to the obvious cultural differences between Chinese and Western， it inevitably causes some conflicts， lea