Topic6Culture1精编.ppt

Topic 6 Culture As firms expand their operations across borders, they acquire new customers and new partners in new environments. Two distinct tasks become necessary: first, to understand cultural differences and the ways they manifest themselves and, second, to determine similarities across cultures and exploit them in strategy formulation. Success in new markets is very much a function of cultural adaptability: patience, flexibility, and appreciation of others beliefs. Recognition of different approaches may lead to establishing best practice; that is, a new way of doing things applicab