Gender and Mass Media, English.docVIP

Gender and Mass Media: Representation of Women’s Images in Television CommercialsIrina A. Ilchenko (translated by Olena Prykhodko) Introduction: At the beginning of the twenty-first century, Ukraine is undergoing complex and lengthy political, economic, and social transformations related to a gradual change from an administrative and command model to a democratic model of society, including the construction of civil society. Such transformations are accompanied by the necessity to create a democratic culture of society and its integral part—gender culture. A powerful tool to create and co