[产品经理]HP产品经理培训要点.ppt

HP FY99 wholesaler direction Part one: Product Manager Part two: Channel Sales Part three: Channel evolution in 1999 Part four Review tools Part five BFT introduction Part 1 如何成为成功的产品经理 Product Manager 产品经理培训 产品经理做什么 市场开发的产品专家 使运做成本最小化 专注产品线与产品分类 产品价值的创造者 固定的基本薪水 订购可销售的产品 创造市场拉力 销售经理做什么 渠道开发的销售专家 使利润最大化 专注于客户 产品价值的提升与传递 佣金薪水 销售我们所拥有的产品 加强市场推力 A Successful PM In-depth product and market knowledge - market survey research, customer study - channel needs segment development Focused market development efforts with balanced PL result - clear segment identification - successful product categ