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Internal: Production capacity limitations The lack of content and the alliance with publishers Rely too much on sole sales channel (PC mall 70%) External: Too many invaders: Shengda, Founder, China Mobil Kindle, Sony… IPad BlackPad? What is your strategy recommendation for Hanvon? 5 pages slides maximum Follow the rule learning from today’s class 5 minutes presentation China sourced, super cheap, purpose built Nooklit is targeted at $50 retail price Extensive titles through very attractive content provider contracts Surrounding in-store and on-line promotions can make it free with 15 purchases GBS ST Bootcamp Problem Solving Class Case Study: Hanvon Ebook Reader Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. * Agenda E-Book Reader Overview 电子书阅读器的概述 IPad Impact: IPad VS. Kindle IPAD的影响：IPAD VS 电子阅读器 Facts of Hangvon EBook 汉王电子阅读器的实际情况 Appendix: Strategy recommendation for: Amazon, Sony, BN 附录：亚马逊、索尼、BN的战略介绍 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. What is an E-Book Reader? It is a handheld(掌上电脑，手持式) device (设备)for reading books published in an electronic format. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. E-Book Reader display(显示，展示) technology: E-ink(电子墨水，电子纸) Usually Black White Excellent battery life (up to a month) Anti-glare screens Slow page turns Less eye fatigue than LCD Usually no backlighting – can’t read it in dark Screen looks great in sunlight Similar to an Etch-a-Sketch E-ink Features Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. What are the benefits（优势） of E-Book Readers over print books(印刷书)? Large capacity: a typical eBook reader can hold hundreds of titles in the space of a thin hardcover book. Ease of purchase: With wireless eReaders like Amazon’s Kind
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