Marketing for i-Phone6.docVIP

1. Traditional and Digital Communication 1.1 Tools Traditional communicating tools, including mails, radio broadcast, magazine, leaflets, retailer, etc, enjoy not so many conveniences, interactions, varieties as digital communicating tools whereby digital communication tools including e-mails, online-shops, Apps, etc. For instance, there exist the risk that the mails containing the information of the new products may got lost or may lose the timeliness when read, whereas the e-mail or Apps of the company can keep timely and frequent interaction with the costumers in this information era, and developing the potential costumers. 1.2 Cost Here is one reassuring thought about the Internet: It gets better as each day passes — something that cannot be said for other forms of media (Flynn, 1996). Internet, in deed, is increasingly beneficial to the human beings with its improvement. Apps and online-shops and other digital communicating tools can get rid of vast investment in materials and manpower as traditional ones, but just need to invest into the high-tech communicating tools and the technical personnel, which will be indeed beneficial to the company in the long run. In contrast, Traditional tools mainly depend on paper and face-to-face interaction, both of which cost a great deal in materials and great manpower, which, however, may not reach the result as expected. 1.3 Audience Traditional communication, owing to the limitation of mobility, can not well catch the key costumers group and the worse for developing potential customers. For example, communicating media such as paper post and leaflets and products exhibition can only enjoy the attention of a limited population. Therefore, traditional tools are now more suitable for local retailers to instantly catch eyes’ of local residences. On the contrary, the digital tools as Apps can catch cast a much vaster net among the netizens, which ensure that the new products are well informed to those interested in it as many