[1商务智能概述.pptVIP

* * * * Data is raw source material from transactional applications or gathered from disparate sources . Pure raw data, one or more discrete values or facts, like a PRICE value, has very little use. Undetected quality problems could even lead to unsound strategic decisions. Data has in itself little semantic content. Businesses gain more value from their data, they have to take this passive data and turn it into actionable information. “98分贝”牛皮单肩包 麦包包：数据预测需求 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 提前两个月，麦包包就在做市场分析 计算出各种款式的受欢迎度 预测在淘宝以及它所有在线零售市场可能的销售数额 倒推回去做产品设计、包装及宣传推广 麦包包：成功模式 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 课程回顾 ★从中粮生化的案例入手引出了什么是商务智能、为什么需要商务智能以及商务智能的作用 ★商务智能的概念和应用 下节内容 ★商务智能的框架、数据仓库和OLAP Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. * * * * * * * * * 商务智能是融合了先进信息技术与创新管理理念的结合体，集成企业内外数据，进行加工并从中提取能够创造商业价值的知识，面向企业战略并服务于管理层、业务层，指导企业经营决策，提升企业竞争力。 商务智能的概念 ? Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 商务智能的概念 ETL 数据仓库 数据挖掘 可视化 OLAP 数据 知识 决策 模式 趋势 事实 关系 模型 关联规则 序列 目标市场 资金分配 贸易选择 在哪儿做广告 销售的地理位置 金融 经济 POS 人口统计 生命周期 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 商务智能方案 Administration Data Warehouse Center Transformation Tools Warehouse Manager Replication Family ETL Vality Warehouse/Mart DB2 Family DB2 Olap Server Analysis Intelligent Miner Intelligent Decision Server DB2 OLAP Server Metadata Templates Access Tools Data Warehouse Center Data Joiner ETL Clients Browsers Notes Approach Partners Metadata Information Catalog Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. E-Business and Business Intelligence E-business processing E-