metapho2rmetapho2r.doc

学术论文写作 课程论文 题 目： 学术论文 姓 名： 李星 专 业： 英语B08—3 班 级： B08—3 学 号： 200808014314 任课教师： 朱德光 华北科技学院外语系 2011年 11 月 华北科技学院 外语系毕业论文开题报告 论文题目：Metaphor in the Advertising English 学生姓名： 李星 学 号： 200808014314 专 业： 英 语 班 级： B08--3 指导教师： 朱德光 职 称： 副教授 2011年 11 月 11 日 2008 届本科毕业设计（论文）开题报告 1．选题背景和研究意义 Nowadays, more and more attention has been drawn to the study of English advertising. At the same time, interest in metaphor of English advertising has been on the rise. Metaphor is a persuasive and effective means to express the advertiser’s selling ideas. However, few studies have been undertaken about specific metaphor applied in English advertisements. This thesis plans to have a bold attempt to make an investigation of functions of metaphors in English advertisements with some typical illustrations. Then , the paper categorizes and analyzes metaphors in English advertisements and discusses their roles in advertisements. .It mainly focuses on the analysis of these three functions applied in English advertisements. Through study the thesis aims to find out how metaphor conveys the main selling idea to the consumers, thus enhance the understanding of English advertisements.With the situation of globalization, more and more English advertisements come to the eyes of Chinese consumers. It is essential for them, especially for the English learners to fully understand English advertisements. Therefore, the author hopes that this thesis will be meaningful for people to understand various ads.The discussion of theories on functions of metaphor paves the way for the interpretation of metaphors in English advertisements 论文的主要内容和提纲 As to the main topic of the paper, it is divided into five parts:Chapter One is the introduction, which introduces the research objective and significance, methodology and source of dat