[酒市场推广方案.pptVIP

* 吴宫老酒苏州市场推广案 盘中盘营销 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 盘中盘理念： 企业把资源首先重点投入到核心消费者终端，以核心消费者终端（小盘）为营销平台，对市场中的领袖消费群和领导消费群进行精心的公关与推广活动；当产品在核心消费者终端（小盘）畅销达到一定的程度后，要迅速利用产品在小盘畅销的影响力，辅助之其他相关的市场宣传推广策略，把产品有计划的向类核心消费者终端、普通消费者终端、其他销售渠道（大盘）放货；最终达到通过产品在小盘的畅销， 抢占市场制高点，进而影响带动整 个市场（大盘）销售的目的。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 苏南自古是酿酒之乡，太湖的水、天堂的米，酿造的美酒得天独厚。据证苏吴桃源历史文化底蕴深厚，这里有吴王行宫、古皇庙遗址、古桃源南凌北周富宅门、砖碉石柱门楼、走马楼、文人院士名居、石板古街、枫桥河两岸廊棚、苏南酒文化馆等名胜古迹。 苏吴桃源酿酒历史悠久，早在吴越春秋时期，当地百姓在稻谷收获丰登之年，采用新碾糯米和自制土酒药制成的米白洒，又生色三白洒。具有色清、米香、醇和、鲜爽。由于优美的品质，独特的风格，被苏州吴县知府作为进献吴越宫庭的贡品之一。后被吴王列为“宫庭贡酒”而闻名于苏南吴地。 吴宫老酒—历史背景 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 吴宫老酒系列 吴宫老酒系列产品主要有：五年陈酿；六年陈酿；八年陈酿；十年陈酿；十二年陈酿；二十年陈酿。产品采用优质糯米酒基，含枸杞、蜂蜜等多种天然原料配制而成，根据不同年份酿制全新的清爽型和健康型的黄酒，酒泽金黄，透明清亮，酒香四溢，沁人心脾，有着历史文化的郁馥，经常饮用可以促进食欲，解除疲劳，延年益寿，是如今政务，商务，宴会用酒的佳品！ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 吴宫老酒各年份陈酿 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 吴宫老酒的主要工艺流程为： 浸米 蒸饭 蒸酒 封坛 发酵 压榨 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyrig