学位论文---90后大学生网络消费行为性别差异研究—以山西师范大学为例.docVIP

..? 山西师范大学本科毕业论文 90后大学生网络消费行为性别差异研究 ——以山西师范大学为例 姓 名 院 系 专 业 班 级 学 号 指导教师 答辩日期 成 绩  论文题目：90后大学生网络消费行为性别差异研究 ——以山西师范大学为例 内容摘要 随着网络购物环境的不断改善和消费者购买力的不断增强，网络购物已经成为当代人休闲活动的重要组成部分。而90后大学生作为一个特殊的消费群体在当前的网络消费市场中正受到越来越多的关注。 从理论角度来看，选题的意义即通过以山西师范大学90 后在校大学生中的网络消费者为研究对象，从性别的差异性出发，构建全新的基于性别差异的90后大学生网络消费行为模式。本文将重点分析验证90 后大学生性别差异在网络消费态度、网络消费意向、网络消费决策行为三个方面的偏好差异，相应拓宽了90后大学生网络消费行为的研究领域。 从实践角度来看，随着购物网站产品种类增多，物流配送、信用体系等发面的不断完善，越来越多的90后大学生选择网上购物。90后大学生了解、熟悉并参与网购，是适应未来生活的必然趋势。针对大学生网购方面的性别差异，为购物网站更加行之有效的建立提供一定的依据。 【关键词】“90后” 大学生 网络消费 性别差异　  Title: College students network consumption behavior of gender differences research after 90 ——Shanxi normal university,for example Abstract With increasing improvement of network shopping environment and the rising purchasing power of consumers online shopping has become one of the most important parts of modern leisure activities. And the post-90 undergraduate students, as a special consumer group is drawing more and more attention from the current network consumer markets. From a theoretical point of view, the meaning of the topic is to construct a entirely new E-consumer buying behavior model of post -90 undergraduates, based on gender difference, thus the respondents are drawn from the poet-90 undergraduates in Shanxi Normal Univeristy .This paper will focus on analysis of male and female difference of the post-90 in the E-consumption attitude , E-consumption intention andE-consumption decision-making behavior and so on,correspondingly broaden the research fields in the poet-90 undergraduated E-consumer behaviors. Practically, along with the dramatically rising products’ varities, and the imporvenment of the logisticsand and cridit system ,more and more the post-90 undergraduated choose online shopping .It is an inevitable trend for the post-90 und