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专升本毕业设计（论文） 设计（论文）题目： 奥迪汽车营销环境及市场分析 学 院 名 称： 杭州市青年专修学院 专 业： 汽车销售与售后技术服务 班 级： 12汽修（1）班 姓 名： 余帅帅 学 号 020113102716 指 导 教 师： 崔仲华 职 称 老师 定稿日期： 2015年 3 月 12日  摘 要 在今天经济全球化和信息化迅猛发展的时代，企业间的竞争更激烈，将与国外汽车企业巨头争夺国内汽车市场，而由于技术、体制、机制上因素，我国汽车企业普遍缺乏品牌竞争力。这些都要求我国汽车企业尽快建立起符合市场机制和国际规范的经营体制和管理模式，及时制定相应策略，提高企业的整体竞争力。 本文通过对营销管理理论的论述以及对一汽奥迪汽车的营销环境及市场进行了较全面的分析和研究，深刻地认识到营销环境和市场对企业的综合竞争能力的深远影响，同时也提到了一些营销策略的改进意见，它们对公司整体的营销环境及市场有一定的帮助和借鉴意义。 关键词：奥迪汽车；营销环境；市场分析  ABSTRACT In todays economic globalization and information era of rapid development, the competition between entetions, they have certain help and reference significance on the marketing environment anrprises will be more intense, and the foreign automobile enterprises Tycoon for the domestic automobile market, but due to technical factors, system, mechanism, the general lack of brand competitiveness of Chinese automobile enterprises. All these require that the automobile enterprises of our country as soon as possible to establish the market mechanism and the international standardmanagement system and management mode, timely formulate correspondingstrategies, improve the overall competitiveness of enterprises. Based on the marketing management theory and the FAW Audi automobile marketing environment and the market is analyzed and studied comprehensively, profoundly aware of the far-reaching influence of marketing environment and market integrated competition ability of enterprises, but also mentioned some of the marketing strategy improvement suggesd the market of the whole company. Key Words: Audi car；Marketing environment；Market analysis  目 录 1 引言 1 1.1历史背景与意义