高中英语译林版选修7单元综合测评3Unit3　TheworldonlineWord版含解析.docVIP

单元综合测评(三) Unit 3　The world online (时间：100分钟；满分：120分)Ⅰ.阅读理解(共15小题；每小题2分，满分30分) A Having a website is not enough today.In fact, for a website to be indexed by Google, it may take about a month. Even after this, its not likely that it will appear on such engine rankings when a search is made. This is because there are millions of web pages that can be accessed at any given moment. Thus, they need to advertise website is more important than having a website. Online advertising methods are very different from traditional ones. One of the methods to advertise website companies is use of banner ads. Companies use flash ads or banner ads placed in strategic locations around the web. However, the most common way of advertising today is the use of link-building. Usually, Google and Yahoo will index web pages based on their popularity. Therefore, advertising website campaigns should be targeted towards ensuring your website has relevant links that are both outbound and inbound. Inbound links link back to you while outbound links come from your website to other relevant sites. Usually, link-building in any of your advertising website campaigns will have some measure of success. If you link to other relevant websites, they will more likely be willing to link back to you. Paid links can help if you have some extra cash to spare. Pay-per-click campaigns also go a long way in advertising website campaigns. Search engines like Google and Yahoo provide pay-per-click services based on the keyword used. Thus, ensure that you do careful research on keyword relevance before starting a pay-per-click campaign. Good web design also plays an important role in not only attracting new clients but also maintaining them. Take time to design the website, your links, icons and look of the website. This will go a long way in your advertising website campaign. Traffic generation takes time and effort, but it is time and effort well spent. 1. It is hard for a website to be indexed by Google and